🚀 Instacart’s Big Game Debut
Instacart is making history with its first-ever Super Bowl ad. The 30-second spot, airing February 9, 2025, brings together legendary brand mascots. The campaign highlights Instacart’s care in delivering groceries, reinforcing its new “We’re Here” brand platform. This is a major milestone for the company, emphasizing its role in making grocery shopping effortless.
🎭 A Star-Studded Cast
The ad features nostalgic mascots like Chester Cheetah, Mr. Clean, and The Kool-Aid Man. It opens with Mountain Dew’s Puppy Monkey Baby and a dramatic call to action. The delivery mission includes Green Giant, The Pillsbury Doughboy, and even the Old Spice Guy. The extended version introduces Larry from Quaker Oats and the Red Baron biplane.
🔥 More Than Just an Ad
Instacart launched a teaser ahead of the game featuring the HEINZ Wiener Dogs and The Pillsbury Doughboy. The campaign extends to social media collaborations with influencers like Deuxmoi. Instacart is also offering game day deals, free snacks, and themed deliveries in New Orleans, Kansas City, and Philadelphia. Fans can engage by tagging @Instacart online.
🏈 A New Brand Identity
Instacart’s “We’re Here” brand platform focuses on convenience and reliability. The campaign was created by Instacart’s in-house team and executed by TBWA\Chiat\Day LA. President Courtney Nelson said the ad captures “the essence of the Big Game’s most iconic moments.” Instacart is reinforcing its commitment to customer care with a splash of nostalgia.
Will Instacart’s Super Bowl ad become an instant classic?
