š Marketplaces on the Rise
91% of consumers are now familiar with Asian marketplaces, up from 78% in 2023.
43% of respondents use these marketplaces, with usage among 18-29-year-olds at 51%.
Social media plays a key role, with 57% discovering these marketplaces through platforms like Instagram and TikTok.
š Temu and Shein's Growth
Temuās purchase rate tripled from 11% in 2023 to 32% in 2024.
Sheinās order frequency doubled from 10% in 2023 to 22% in 2024.
Over 35% of respondents see Temu's ads multiple times a week.
However, 50% of users find this ad frequency annoying.
š”ļø Trust and Credibility Issues
65% of users shop at Temu and similar sites for bargains.
Only 16% trust the security of their data on these platforms.
51% feel manipulated by the discounts advertised.
24% shop without hesitation, but many have safety concerns.
š Established Providers Still Trusted
54% of consumers still prefer established providers like Amazon.
Amazon excels in data security, smooth delivery, and product searches.
66% of consumers do not plan to shop at Asian marketplaces in the future.
Quality defects (83%) and safety concerns (57%) are major deterrents.
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Do you trust Asian marketplaces like Temu and Shein?
