Trust or Not, Germans Buy from Asian Marketplaces🤔

📊 Marketplaces on the Rise

91% of consumers are now familiar with Asian marketplaces, up from 78% in 2023.

43% of respondents use these marketplaces, with usage among 18-29-year-olds at 51%.

Social media plays a key role, with 57% discovering these marketplaces through platforms like Instagram and TikTok.

📈 Temu and Shein's Growth

Temu’s purchase rate tripled from 11% in 2023 to 32% in 2024.

Shein’s order frequency doubled from 10% in 2023 to 22% in 2024.

Over 35% of respondents see Temu's ads multiple times a week.

However, 50% of users find this ad frequency annoying.

🛡️ Trust and Credibility Issues

65% of users shop at Temu and similar sites for bargains.

Only 16% trust the security of their data on these platforms.

51% feel manipulated by the discounts advertised.

24% shop without hesitation, but many have safety concerns.

📉 Established Providers Still Trusted

54% of consumers still prefer established providers like Amazon.

Amazon excels in data security, smooth delivery, and product searches.

66% of consumers do not plan to shop at Asian marketplaces in the future.

Quality defects (83%) and safety concerns (57%) are major deterrents.

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Do you trust Asian marketplaces like Temu and Shein?