TikTok Takes Over as a Discovery Platform 🔍

🔍 TikTok's Rise in Product Discovery

Over 40% of Americans use TikTok as a search engine.

Gen Z leads with 64% using TikTok for searches.

Baby Boomers are less likely to use it, at only 14%.

Nearly 10% of Gen Z prefers TikTok over Google.

📹 Video Platforms for Discovery

Google is the top discovery platform for 91% of respondents.

TikTok follows with 17%, close to Bing and DuckDuckGo.

YouTube and TikTok are the top video platforms (39% and 17%).

🍳 TikTok’s Expanding Search Uses

TikTok is no longer just an entertainment app, Users rely on it for diverse discovery needs.

Consumers search TikTok for new recipes the most. Music, DIY tips, and fashion advice are also popular searches.

Will TikTok replace Google for searches?