🍽️ DoorDash's New Ad Platform for Restaurants
Chipotle, Sweetgreen, and BJ’s Restaurant and Brewhouse are among the first to use DoorDash’s new Ads Manager for Enterprise Restaurants. This platform allows brands to create targeted marketing campaigns, analyze customer ordering data, and improve performance. It offers insights on basket size, dayparting, and frequency, empowering restaurant brands to make data-driven decisions. Over 150 companies are already using these tools, helping them reach more of DoorDash’s 37M monthly active users.
📈 Growth of DoorDash's Ad Business
DoorDash has significantly expanded its advertising capabilities in recent years, with their ad platform now offering new opportunities for CPG brands. Companies like Chipotle and Sweetgreen are using its offsite media to extend their reach to search engines and social platforms. First-party data from DoorDash helps them target consumers more effectively. Liquor brands, such as Proper No. Twelve and Jose Cuervo, have seen notable results using these features, boosting brand visibility with offsite ads.
🍹 Sponsored Placements for CPG Brands
In addition to restaurant marketing tools, DoorDash introduced sponsored placements for CPG brands, helping them capture high-visibility spots on storefront and category pages. Brands are leveraging these placements to promote seasonal campaigns and product launches. DoorDash’s first-party data helps brands like 1800 Tequila target their audiences better. The platform’s expansion into offsite ad spending, projected to grow by 27% in 2025, is poised to boost visibility across digital channels.
📊 DoorDash’s Financial Success
In Q2 2024, DoorDash reported a 23% revenue growth year-over-year, reaching $2.6B. This increase surpassed Wall Street’s expectations, signaling strong performance in the competitive food delivery space. The company plans to release Q3 earnings on Oct. 30. As DoorDash enhances its ad offerings, including these new features, it positions itself as a top competitor in the delivery and ad platform market, alongside companies like Instacart and Uber.
Will DoorDash’s ad platform give Chipotle a competitive edge?
