📉 Major Global Layoffs
TikTok is planning substantial layoffs across its operations and marketing teams. Employees were informed of the layoffs, which will affect user support, communications, content, and marketing teams. The news was first reported by The Information. TikTok did not comment on the layoff plans. Adam Presser, head of operations, and Chief Brand and Communications Officer Zenia Mucha, communicated the news to affected teams.
📅 Long-Time Plans
The layoffs have been in the pipeline for almost a year. Turnover in the marketing, trust, safety, and operations teams delayed the process. Despite the recent upheaval, the plans have now been set into motion. One employee shared with CNN that these layoffs are not related to the political and legal challenges TikTok faces in the US, including the potential nationwide ban.
👥 Impact on Workforce
The layoffs will dismantle TikTok’s global user operations team. The remaining employees will be reassigned to trust and safety, marketing, content, and product teams. While the exact number of affected employees is unclear, a significant portion of the 1,000 employees in the impacted teams could lose their jobs. TikTok’s US workforce alone totals 7,000 employees as of 2023.
🌐 Affected Teams
The layoffs will primarily impact teams handling user support, communications, content, and marketing. These changes reflect a strategic shift in TikTok’s operational structure. Employees were notified on Tuesday evening, following The Information’s report. The restructuring aims to streamline operations amid ongoing challenges and changing market conditions.
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