📦 Trendyol expands in Romania
Trendyol, a major Turkish e-commerce player, is developing a regional logistics hub near Bucharest to serve southeastern Europe. The project, scheduled to be fully operational by 2025, will employ 250 people. "We are already the biggest player in online fashion in Romania," said Trendyol President Çağlayan Çetin. With Alibaba as its largest shareholder, Trendyol is rapidly expanding its presence in Europe.
📈 Rapid growth in Romanian market
Trendyol launched its e-commerce platform in Romania in January 2024. Within a few months, it gained 500,000 customers and sold over 3 million items. The company also plans to integrate local sellers into its marketplace by the end of 2024, increasing its impact on the Romanian market. Currently, Trendyol sells 2 million fashion items, mostly imported from logistics centres in Turkey and Poland.
🌍 Expanding reach across Europe
Valued at over $10 billion, Trendyol is one of the largest e-commerce platforms in the Middle East and Europe. The company connects more than 250,000 merchants with 35 million customers across multiple countries, including Romania, Germany, and several others in southeastern Europe. Trendyol offers its platform in local languages, allowing it to cater effectively to diverse markets.
♻️ Focus on sustainability and local sellers
Trendyol is committed to expanding its local and regional seller network while upholding sustainability. Çağlayan Çetin emphasized, "We are proud to offer affordable, trendy products and will continue to grow our marketplace." The company plans to triple its product offerings by the end of 2024, further enhancing its position as a leading player in European e-commerce.
How will Trendyol’s Romanian hub impact local businesses?
