📍 New Features on TikTok
TikTok has introduced new location pages that resemble Yelp. These pages feature categories such as "food & drink," "hotels," and "shopping." This update helps users find relevant videos easily. Users can now explore tagged businesses on a map, thanks to the integration with Apple Maps. This feature shows the business address, price level, and the number of tags on TikTok.
🍽️ Enhancing User Experience
Previously, users could tag their geolocation, but the new update makes it easier to navigate. TikTok’s new location pages are live in places like Boston, New York, and Texas. Users can find specific content categories, making it easier to discover local restaurants and shopping spots. This feature is expected to roll out to more areas soon.
📈 Impact on Dining and Travel
TikTok's influence is growing in the dining and travel sectors. Many users prefer TikTok over Yelp for finding new restaurants. Viral TikTok videos can significantly boost local restaurant businesses. TikTok is also popular for travel content, with many businesses promoting their "TikTok-famous" status.
🌐 Changing Internet Navigation
TikTok is reshaping how users navigate the internet, potentially challenging Google's dominance. Many young users now prefer TikTok and Instagram over Google Search and Maps. Visual content is becoming more popular, and TikTok is betting on this trend to provide trusted restaurant and travel recommendations. However, it's still uncertain if TikTok can replace Google for complex searches beyond visual content.
Do you trust TikTok for restaurant recommendations?
