Swiggy, prepping for a monumental IPO, flips its name from Bundl Technologies to Swiggy Pvt Ltd, aiming for brand proximity. This $1Bn IPO move is to mirror its core brand more closely, enhancing stock market presence.
Imagine this: You're a massive food delivery giant, Swiggy, formerly known as... wait, what was it? Oh, yes, Bundl Technologies. Not ringing a bell? Exactly. Hence, Swiggy's strategic move to change its registered name to something that doesn’t need a Google search to recognize. Swiggy’s aiming to make its IPO a household name affair, ditching the old for a $1Bn debut on the stock market. "The name Swiggy is not just a name; it's a brand, an identity that resonates with millions," they probably thought. And honestly, who can blame them?
In the grand scheme of things, Swiggy isn't just changing its name; it's prepping for the big leagues. With heavyweights like Anand Kripalu and Sahil Barua joining the board, Swiggy’s decked out for an IPO showdown. The goal? To list Swiggy on the bourses around mid-2024 with a whopping issue size of $1Bn. It's not just about delivering food anymore; it's about delivering shareholder value.
Swiggy and Zomato, India’s culinary champions, are facing a new contender: the government-backed ONDC. It’s like adding more spice to an already sizzling rivalry. Yet, Swiggy’s not just fighting with menus but with numbers too. In FY23, its operating revenue jumped over 40%, reaching INR 8,264.4 Cr. However, the expenditure soared too, making profitability the main course Swiggy aims to serve in the coming years.
Swiggy’s transformation from Bundl Technologies to Swiggy Pvt Ltd isn’t just a name change; it’s a brand evolution. As it gears up for an IPO, Swiggy’s making sure its name is what you think of first for food delivery. With plans to file its draft IPO papers soon, Swiggy is on a mission to become synonymous with quick, reliable, and now, investable food delivery.
❓ Can Swiggy outdeliver its rivals post-IPO?
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