āļø August 2024 eCommerce Overview
Overall eCommerce value in August 2024 grew by 6% across the EU.
Items sold increased by 13%, but the average price dropped by 7%.
The price decline indicates consumers are buying more but spending less per item compared to a year ago.
š Category Performance
Fashion and High Tech sales declined across all Top 5 EU markets.
DIY & Garden, Beauty, and Near Food categories saw growth in all these countries.
The performance of other categories varied significantly by country, reflecting different consumer preferences.
š Marketplaces & Retailer Rankings
Marketplaces accounted for 41% of all eCommerce in the EU5, with Germany and Italy leading at 45%.
France and the UK had lower marketplace penetration at 32% and 40%, respectively.
Amazon remains the top retailer across the EU5 but is losing market share, while local retailers dominate in the UK and France.
How will lower prices impact eCommerce sales in 2024?
