Reuse, founded in 2018, partners with big brands to sell refurbished electronics in LATAM. It just raised $4.5M led by Seaya Cathay Latam, aiming for growth in Mexico.
Chilean tech marketplace Reuse has successfully raised $4.5M in a seed funding round. This financial push, led by Seaya Cathay Latam, will help Reuse expand its operations in Mexico. Other contributors include Dalus Capital, Ignia, Angel Hub, Compusoluciones Ventures, and Silence VC.
With the new funds, Reuse aims to increase its presence in Mexico. This is part of a broader strategy to capitalize on the growing market for refurbished electronics in Latin America, a region with increasing consumer demand for sustainable choices.
"The market for used and refurbished electronics will only grow in Latin America," says Federico Gómez Romero, Director at Seaya Cathay Latam. He emphasizes that Reuse's model supports major brands in managing returns and resales efficiently amidst rising regulations.
Since its establishment in 2018, Reuse has shown remarkable growth, surpassing $15M in sales by 2023. The company collaborates with major retailers like Falabella, Coppel, and Samsung, managing their trade-in programs effectively.
Will Reuse's model redefine electronics retail in Mexico?
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