👟 Reebok Impact Launches
Reebok has launched an innovative AI fashion experience called 'Reebok Impact' on Instagram. This feature allows users to create custom digital sneakers by sending a photo via Instagram DM to @reebokimpact. The AI, developed by Futureverse, generates a sneaker design based on the colors and style of the photo. Users can choose from Reebok Pump, Classic Leather, or Club C models and add AI-generated art. The original photo memory is stored in the sneaker's sole.
📱 Free Digital Creations
The Reebok Impact experience is free for up to four digital sneaker creations. These digital sneakers can be shared on social media or purchased as game-ready files for platforms like Unreal Editor for Fortnite and Roblox. Reebok is pushing the boundaries of sneaker culture by integrating advanced AI technology into everyday consumer interactions.
🎮 Virtual and Gaming Integration
The digital creations from Reebok Impact will also be compatible with various virtual experiences, including the upcoming AAA MMO game Open, developed by the creators of Ready Player One. This integration highlights Reebok's commitment to expanding its brand into the digital and gaming worlds, offering new ways for consumers to interact with their products.
🚀 A New Era for Reebok
Todd Krinsky, Reebok's CEO, stated, "We are thrilled to announce Reebok Impact, marking a milestone in our innovation journey. Partnering with Futureverse, we aim to revolutionize digital fashion and provide a unique experience." Futureverse co-founders Shara Senderoff and Aaron McDonald added, "We've pushed the boundaries of personal expression and art through AI. This is just the beginning of our long-term partnership with Reebok." This initiative is the first from their collaboration, aimed at creating AI, web3, and blockchain-based experiences for consumers.
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