1️⃣ The big news 🚀
Prescient AI, an ad campaign revenue optimization startup, has just landed a whopping $10M in Series A funding, led by Headline and Delray Beach-based CEAS Investments. With participation from stalwarts like Blumberg Capital and Focal VC, the total venture capital haul now stands tall at $18M. This AI-powered platform is not just another tool; it's a game-changer for eCommerce and DTC brands striving to maximize ad spend efficiency.
2️⃣ A cut above the rest 🎯
"Prescient AI is building the next generation of marketing mix optimization tools," says Ronnie Martinez from CEAS Investments. Their AI doesn't just throw recommendations at you. It predicts, with uncanny accuracy, the effects of cross-channel marketing efforts. From luxury loungewear to Miami's favorite mattresses, top brands are already reaping the benefits, witnessing up to 85% revenue boosts and significant ROAS improvements.
3️⃣ The brains behind the operation 🧠
Founded by Michael True and Cody Greco in early 2023, Prescient AI quickly made waves with the launch of their second AI model, promising precision in ad spend decisions. The company's client list reads like a who's who of eCommerce success stories, proving that Prescient AI's tech is not just effective but essential for modern marketing strategies.
4️⃣ Looking ahead 🔮
The Series A funding isn't just a financial boost; it's a springboard for growth. CEO Michael True plans to expand the team significantly, from 12 to 30, in roles ranging from marketing to data science. At the heart of Prescient AI's success is a blend of cutting-edge R&D and a keen understanding of the evolving challenges in digital advertising. The future looks bright for this forward-thinking company.
Will AI change online ads forever?
