📈 Funding Round
Pear Commerce, a Minneapolis-based retail ecommerce enablement platform, has secured $10M in Series A funding. The round was led by Stage 2 Capital, with additional investments from Heartland Ventures, Homegrown Ventures, Dundee Venture Capital, M25, and Daren Cotter. This funding will accelerate the company's growth and enhance its product offerings.
🌟 Company's Growth Plans
Pear Commerce plans to use the new funds for product development, market expansion, and hiring new talent. The company will add three key positions: Vice President of Sales, Vice President of Engineering, and Head of Customer Success. These roles are crucial for scaling their operations and enhancing their customer service capabilities.
🛒 Shoppable Products
Founded in 2018 by Eric Martell and Alex Wyler, Pear Commerce offers a suite of shoppable products, including Pear Connect, store locators, shoppable PDPs, landing pages, and direct-to-cart links. Their platform integrates with major ad platforms, enabling brands to build custom audiences and improve return on ad spend.
🏪 Retail Reach
Pear Commerce's technology powers shoppable experiences for over 3,000 retailers and 165,000 store locations, updating inventory daily. This allows brands to create paths to purchase while capturing actionable consumer insights. The platform's ability to connect CPG brands with retailers has been a significant factor in its rapid growth and success.
What do you think of Pear Commerce's growth strategy?
