1️⃣ The Big Reveal 📦
"Reconsidered" isn't just a program; it's New Balance's bold move towards sustainability. Launched with the promise of turning gently worn shoes into a shopper's next best purchase, this initiative is a game-changer. John Stokes, the sustainability director, says it's about getting "the most from what is already made." Tech platform Archive and Tersus Solutions are the wizards behind the curtain, ensuring that your old kicks get a new lease on life.
2️⃣ How It Works 🔄
Trade in your once-loved New Balance shoes either by mail or in-store and get a voucher for your next pair. This isn't just about decluttering your closet; it's a statement. With eight pilot stores and a dedicated website, the U.S. is just the starting line. The ultimate goal? Extending the life of products and reducing the environmental footprint one step at a time.
3️⃣ A Step Towards Sustainability 🌍
New Balance is sprinting towards its sustainability goals faster than a marathon runner. By aligning Reconsidered with the 1.5°C goal of the Science Based Targets Initiative (SBTi) and aiming for 100% renewable electricity by 2025, they're not just talking the talk; they're walking the walk. Lower-impact materials and lower carbon transportation are on the agenda, too. This program is more than a resale initiative; it's a commitment to the planet.
4️⃣ The Bigger Picture 🖼
"It's about extending product life and getting the most from what is already made," says Stokes. With the fashion industry's notorious environmental impact, initiatives like Reconsidered are a breath of fresh air. It's a step towards a future where sustainability and style go hand in hand, proving that even the smallest steps can lead to significant changes.
❓ What's your take on New Balance's Reconsidered?
