Instacart targets 25M users, boosts order frequency

By  
Artur Stańczuk
September 15, 2024
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Summary:

Instacart aims to convert 25M annual users into monthly shoppers, driving up order frequency. CEO Fidji Simo sees a chance to increase average purchases from 11 to monthly. The company leads in large basket share at 70% of the market.

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