Inditex uses flagship stores to boost sales

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Artur Stańczuk
March 17, 2024
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Summary:

Zara's parent, Inditex, adopts a counterintuitive strategy against online competitors like Shein, by expanding its flagship stores, resulting in increased sales per square meter and efficiency gains. Inditex’s embrace of physical retail space demonstrates the ongoing relevance of in-store experiences.

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