🚀Goodspeed's New Marketplace Launch
Goodspeed has launched a new marketplace called Foodango.pl, designed for diet catering producers. The platform offers a wide range of 400 diet plans for customers to choose from, providing flexibility and personalized options. Customers can order from different producers daily, making it easier to find the best fit for their dietary needs. According to Goodspeed's CEO, Sylwester Rypina, "With Foodango, we want to change how Poles use diet plans." The platform aims to support producers in increasing sales and reaching new customers.
📈Flexible Testing with Multidiety
Foodango.pl introduces an innovative feature called Multidiety, allowing customers to test various diets by ordering meals from different producers each day. This flexibility helps customers explore new options and find the best match for their taste and budget. Producers can highlight their diet plans with special discounts and offers, attracting more customers. Jakub Gierasimiuk, head of Foodango, mentioned that the platform provides unprecedented flexibility, catering to the evolving needs of customers.
👥Changing Consumer Preferences
The marketplace also responds to shifting consumer behavior in the diet catering industry. Many customers prefer to stick with 2-3 regular producers after trying different options. This trend is seen among financially stable groups like Generation X and Millennials. These groups are less price-sensitive due to rising incomes and are more likely to choose premium options. This has led to increased expectations for quality and personalized offerings.
🏢Goodspeed's Role in the Industry
Goodspeed is a key player in Poland's diet catering industry, offering specialized logistics services in controlled temperatures. They operate a large cold storage hub in Ołtarzew, with a capacity of 2.3K square meters. Goodspeed delivers around 50K-60K diet meals daily, supporting over 200 producers across the country. Founded in 2009 by brothers Sylwester and Paweł Rypina, Goodspeed has grown significantly and became a portfolio company of Enterprise Investors in 2023, a leading private equity fund in Central and Eastern Europe.
Will Foodango change how people choose diet plans?
