Gen Z are twice as likely to buy holiday gifts on social media 🎁

🎯 Gen Z Dominates Social Commerce

- Gen Z (42%) is more than twice as likely to buy holiday gifts via social media compared to the average consumer (20%).

- Millennials follow with 26% likely to purchase through social platforms, while Gen X sits at 15%, and baby boomers at only 6%.

- The trend highlights a significant shift towards younger generations embracing social commerce for holiday shopping.

📱 Instagram and Facebook Lead the Pack

- Instagram (57%) is the top platform for holiday gift purchases via social media, closely followed by Facebook (56%).

- TikTok captures 43% of the social commerce market, showing its growing influence among younger shoppers.

- YouTube is also a notable player with 38% of users planning to shop through its platform.

📈 Social Commerce on the Rise

- Social commerce is projected to account for 6.6% of total ecommerce sales in 2024.

- This figure is expected to grow as more consumers gain confidence in buying through social platforms.

- Basis Technologies and GWI highlight that while it's still a small slice of the pie, its impact is growing rapidly.

Will social commerce change how we shop this holiday season?