FedEx launched its fdx platform, now available to U.S. businesses. fdx leverages FedEx’s vast data network to optimize customer journeys and boost conversion rates. Since its initial announcement in January 2024, brands like Z Supply have already seen revenue increases by 6.33% and a 1.34% lift in mobile conversions.
FedEx Corporation has officially launched the fdx platform, which is now live and accessible to businesses across the U.S. This new platform aims to connect the entire customer journey by using the extensive data gathered from FedEx's global network, which moves over 15M packages daily. Raj Subramaniam, president and CEO of FedEx, emphasized at Dreamforce 2024 that this platform represents a major step in making supply chains smarter for all businesses.
fdx offers businesses tools to enhance customer experiences and boost sales. The platform helps companies increase demand, optimize fulfillment, and streamline returns. For instance, Z Supply, a fashion brand, reported a 6.33% increase in revenue and a 1.34% rise in mobile conversion rates after integrating with fdx. FedEx customers can tailor the platform’s capabilities to meet their specific needs, such as predictive delivery estimates and branded order tracking.
fdx provides several key features. ShopRunner helps drive demand by offering exclusive member benefits, while Predictive Delivery Estimates (PDE) improve customer confidence with accurate delivery timings. FedEx Sustainability Insights provide future emissions modeling to help companies maintain industry standards. Additionally, fdx simplifies returns with a centralized platform, allowing businesses to configure policies, track returns, and gain insights.
FedEx plans to continually enhance the fdx platform by adding new features and technologies. These improvements will focus on optimizing every stage of the customer journey, from initial discovery to final delivery and returns. The platform's evolution will ensure that businesses can stay ahead in the fast-paced digital marketplace. Companies interested in learning more about fdx can visit fdx.com or contact their FedEx Sales Representative.
Will the fdx platform revolutionize e-commerce experiences?
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