Expedia enters the UAE market, introducing a Gen-AI app and innovative price tracking for enhanced travel planning and booking. The launch aligns with a $25B regional industry.
Expedia has expanded into the United Arab Emirates, its first new market in eight years, as announced at the Arabian Travel Market. The UAE's travel and tourism sector is worth $25B.
Rehan A. Asad, VP at Expedia Group, praised UAE's leadership and multicultural society for its industry growth, promising a strong partnership.
This month, Expedia will launch a Gen-AI enabled app in the UAE. The app includes ChatGPT for travel ideas and a Price Tracking tool to find the best flight deals.
Expedia's new brand campaign, "Made to Travel," includes digital spots like "Chaos" and "Home." It emphasizes the emotional benefits of travel, set to expand across multiple channels.
How will Expedia's new app change your travel plans?
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