đ Key eCommerce Categories in Europe
đď¸ Fashion: With $149B in sales, online fashion continues to grow. Apparel led at 59%, as more shoppers prefer convenience and variety online.
đą Electronics: Generating $143B, consumer electronics (68%) dominate, boosted by increasing demand for connected devices and smart home tech.
đĄ Home: Furniture and Homeware ($134B) are surging as remote work fuels demand for home upgrades, with Furniture taking a 62% share.
đ§ DIY & Auto: Tools & supplies saw 55% growth, as people invest more in home projects, while vehicle parts rose by 28%, reflecting growing interest in auto maintenance.
How will this European eCommerce growth affect local stores?
