🛒 A Fresh Start for eBay
eBay, the 30-year-old e-commerce giant, is undergoing a major facelift to appeal to Gen Z and millennials. Dubbed "eBay Evo," the redesign focuses on simplicity, clarity, and human-centric design. Over 12 months, the company revamped nearly half of its 15 most-visited pages, which generate 98% of site traffic. Tyler Moore, eBay's Senior Director of Design, describes the project as a blend of "softness and warmth," adding more white space and removing clutter for a cleaner layout.
🔎 Enhanced User Experience
Key updates include a modernized search results page and streamlined product listings. The popular search results page now features softened corners and reduced text, eliminating clutter like the previous urgency-driven sales data. Hero images now dominate the product pages, borrowing inspiration from younger, trendier platforms like StockX. These updates were validated through intensive customer testing, which showed a clear preference for the cleaner, more image-forward approach.
🎨 Branding with a Personal Touch
The design overhaul also extends to eBay's branding and marketing. A refreshed color palette introduces softer tones, like lilac and honey mustard, complementing the platform's iconic red, yellow, blue, and green logo. Additionally, eBay's product photography now incorporates human elements, such as hands holding items, to enhance relatability. This strategy aligns with eBay's mission of emphasizing the platform's community-driven essence.
📈 Future Plans and Growth Goals
eBay aims to continue rolling out updates over the next year, with special attention to enhancing seller experiences. The ultimate goal is growth among millennials and Gen Z users. Moore confirms early signs of success, with improved user engagement metrics and positive feedback. As eBay modernizes, it seeks to blend its legacy as a trusted marketplace with the preferences of younger, tech-savvy audiences. This transformation positions eBay as a competitive player in the dynamic e-commerce landscape.
What does Gen Z look for in e-commerce design?
