1️⃣ eBay's Innovative Leap
eBay has launched a 'shop the look' feature on its iOS app, designed to revolutionize the fashion shopping experience. The feature, created with the help of eBay.ai and the company's Responsible AI team, offers a personalized shopping experience by suggesting a carousel of fashion items that complement the user's existing wardrobe. This AI-driven innovation aims to enhance user engagement and sales.
2️⃣ Interactive Shopping Experience
Through interactive hotspots on the app, users can explore outfits and similar items, including preowned and luxury goods. The feature becomes available to users who have viewed at least 10 fashion items in the past 180 days. It's a strategic move to keep users engaged and potentially increase purchases by showcasing eBay's vast inventory in a novel way.
3️⃣ Expanding Horizons
While initially available on iOS in the U.S. and U.K., eBay plans to extend 'shop the look' to Android devices later this year. The company also considers expanding this feature to other categories, continuously enriching the personalization elements to improve user experience throughout the upcoming year.
4️⃣ Beyond eBay
AI is becoming a crucial tool in enhancing online fashion shopping. Google and Amazon have also introduced AI features to help users find the right clothes fit and style. eBay's focus, however, is on fashion inspiration, offering a fresh approach to discovering styles that resonate personally with users.
Will eBay's new AI feature change how you shop?
