📦 DashPass Adds Streaming Perks
DoorDash’s DashPass, a popular subscription service, now offers more than just food delivery perks. On August 13, 2024, DoorDash announced that DashPass Annual Plan members in the U.S. would now receive a Max With Ads subscription at no additional charge. Members can also upgrade to Max Ad-Free for $10.99 per month. This is the first non-restaurant benefit added to DashPass, highlighting DoorDash’s efforts to enhance the value of its membership program.
🎥 Partnership with Warner Bros. Discovery
The partnership between DoorDash and Warner Bros. Discovery's Max service brings an exciting new benefit to DashPass members. Pato Spagnoletto, Global Chief Marketing Officer, Direct-to-Consumer at Warner Bros. Discovery, expressed enthusiasm about the collaboration, saying it introduces "a world of exclusive and iconic stories to DashPass members." This move is part of a broader trend of companies combining services to offer greater value to consumers.
📈 Rising Digital Sales and Memberships
DoorDash’s digital sales have been growing, as noted by CEO Tony Xu during the company’s quarterly earnings call on August 1, 2024. This growth isn’t limited to the DoorDash marketplace but extends to first-party platforms powering restaurant and retailer websites. The surge in demand for affordability is driving subscriptions, and DashPass has reached an all-time high in subscriber numbers.
💡 Enhanced Member Benefits
Since its launch six years ago, DashPass has aimed to deliver increasing value and savings to its members. With the inclusion of Max streaming, members now have a new way to enjoy a night in with their favorite shows and food. Prabir Adarkar, DoorDash's President and COO, stated, “Streaming and delivery go hand in hand, and we’re thrilled to launch a coveted benefit for DashPass Annual Plan members.” This new offer adds to the existing perks, which include no delivery fees, reduced service fees, and exclusive deals on eligible orders.
Would you upgrade to the Max Ad-Free plan?
