Black Friday Drives Huge Sales Uplift in Europe 🚀

By

Artur Stańczuk

November 17, 2024

•

0

min read

Share this post

Source

Summary:

The insights are brought by Foxintelligence by NielsenIQ. The analysis covers 2.5M e-receipts from 1,500+ merchants across Europe, spotlighting brands like Roborock, Ninja, PlayStation, and Amazon that led in Black Friday sales and annual e-commerce trends.

Deep Dive:

📈 Black Friday’s Big Winners

Appliances, beauty, and consumer electronics recorded the highest sales uplifts.

Coffee machines, cosmetics, and large appliances saw spikes well above their 12-month averages.

Black Friday transformed cautious buyers into deal-focused spenders across Europe.

💻 Top Categories in 2023

Fashion led e-commerce with 23%-30% share of total online sales in key markets.

Consumer electronics and home appliances ranked as the second and third most popular categories.

Food, baby, and home care products remained steady at 21% of total sales.

Which Black Friday deals drove record-breaking sales?

Subscribe to unlock premium content

Each week we select most important sector news and statistic
so that you can be up to speed

 Unlock content

 Unlock content

 Unlock content

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.