BigCommerce unveils "Catalyst," merging headless tech with no/low-code ease for B2C/B2B brands. CEO Brent Bellm hails it as a game-changer, promising rapid, flexible storefront creation. Key feature: Makeswift, for easy content management. Aiming for high performance and faster market times.
BigCommerce has thrown its hat into the e-commerce ring with "Catalyst," a new toy for the big kids in retail. Aimed at mid-market and enterprise brands, Catalyst combines the joy of headless tech with a no/low-code editor that's as easy as pie. Brent Bellm, BigCommerce's chief wizard, claims this spellbook enables developers to concoct high-performance online stores faster than you can say "expedited shipping."
In the fourth quarter of 2023, BigCommerce waved its magic wand, acquiring Makeswift, a no-code page builder that's like a fairy godmother for marketing teams. Now, they can twirl up storefronts and content pages without bothering the developer elves. It's part of the Catalyst cauldron, brewing a potent mix of flexibility and speed.
Catalyst isn't just a pretty face; it's got brains too. With customizable components and a GraphQL API client optimized for Next.js, it's like giving developers a sports car that's already in fifth gear. Collaboration with agencies like Orium sprinkles in a bit of community magic, ensuring the tech meets the high standards of the digital marketplace.
The headless commerce race is on, and BigCommerce's Catalyst is sprinting ahead. With its composable architecture, it promises a front-end as flexible as an Olympic gymnast, making updates and adaptations a breeze. This could be the edge that lets businesses leapfrog over the competition in the digital arena.
❓ What's your take on no-code e-commerce?
Each week we select most important sector news and statistic
so that you can be up to speed