🛒 Launch of Open Source Buyer Portal
BigCommerce announced the release of its open-source B2B Edition Buyer Portal on May 7, 2024. This new tool allows enterprise B2B brands to have full control over their buyer experience. The portal provides a customizable starting point to meet unique industry demands, streamlining operations and reducing costs. According to Lance Owide, senior director at BigCommerce, "This marks a pivotal moment in the B2B ecosystem, offering unparalleled customization and flexibility."
⚙️ Customization and Efficiency
The Buyer Portal offers several benefits, including the ability to create tailored purchasing experiences from a single backend. This includes specific adjustments based on a buyer's region, industry, and unique buying processes. Additionally, integrated servicing experiences can be designed to meet industry best practices, such as warranties and customer support. These features help improve efficiency for both customers and service teams.
⏱️ Faster Development and Cost Reduction
By providing a robust, pre-built foundation, the Buyer Portal enables faster development and reduced costs. Developers can save valuable time and resources by not having to build foundational B2B components from scratch. Wayne Stratbucker from Americaneagle.com highlights, "This approach ends the era of cumbersome, costly custom platforms and unlocks opportunities for future B2B ecommerce."
🌐 Global Reach and Automation
The Buyer Portal supports single and multi-storefronts with localized experiences, including language, content, pricing, and promotions. It automates administrative processes, improving order management, quotes, and workflows. This automation helps reduce operational burdens and boosts customer loyalty and conversion. Available globally, the portal is designed to meet the needs of midmarket and enterprise B2B customers, providing a comprehensive solution to modernize and scale their digital operations.
How will BigCommerce's open-source Buyer Portal impact your business?
