New research by DesignRush reveals a 23% increase in B2B weekend traffic, signaling a shift in when decision-makers engage online, and highlighting opportunities for brands to adapt their strategies.
DesignRush analyzed 950K U.S. search queries, finding a 23% rise in weekend traffic.
Key decision-makers like CEOs and VPs are now researching on weekends.
Weekend content engagement is higher, with longer sessions and more conversions.
B2B brands must extend their campaigns beyond weekdays to capture weekend prospects.
Robin Fishley, SEO Director, stated, "Weekends are a powerful window of opportunity for marketers."
Summer 2024 had the highest weekend traffic growth in the study.
Should B2B brands prioritize weekend marketing strategies?
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