đDSA rules:
Platforms and search engines that have 45+ million active monthly users are classified by the EU as very large online platforms/search engines (VLOPs / VLOSE) and are therefore subject to the legal regulations of the DSA to protect users. DSA requires Moderation transparency, Advertising clarity, Algorithms transparency and Risk management
đCurrent VLOPS:
The latest user numbers show that in addition to typical suspects (Amazon, Zalando, Google Shopping) also AliExpress, Temu and SHEIN are classified as VLOPs.
đTemu:
Over the last six months, Temu reached an average of 75 million monthly active users in the EU!
đšTOP5:
Top5 marketplaces attract almost 550M monthly active users (MUA. Out of this 290M (~50% of top5) comes from 3 Asian marketplaces. Zalando is the only representative from Europe with 75M in the Top5đŽFuture VLOPs: Notable candidates for future VLOPS are: Ebay (MUA: 39M), Kaufland (32), Asos (31), Vinted (29) and Allegro (26)
