Amazon dropped Rufus AI into the shopping battlefield, armed with the entire Amazon catalog and some serious AI smarts. This time the AI knows everything from the fluffiness of your future towels to the zing in your future toothpaste.
Imagine a world where shopping doesn't involve screaming into the void for help. Enter Rufus AI, Amazon's shiny new toy, promising to zap your shopping woes faster than you can say "add to cart." It's like having a know-it-all friend, minus the ego, ready to serve a select few U.S. customers for now.
Rufus isn't just another pretty interface. It's your go-to for everything from "What the heck is the difference between these 300 blenders?" to "Find me a gift that says 'I like you, but I don't like-like you'." Seamless integration in the app means Rufus is always at your beck and call, eagerly awaiting to drop some knowledge bombs.
Getting Rufus to work is easier than deciding what to watch on Netflix. Update your app, tap the search bar, and boom – Rufus emerges, ready to tackle your queries with the grace of a gazelle and the speed of a slightly scared rabbit.
Amazon's been toying with AI since Alexa started telling us bad jokes. But Rufus? It's on another level. Think of it as Alexa's cooler, younger sibling who knows a lot about shopping and doesn't tell Dad jokes (yet).
As Rufus evolves from its beta cocoon, it's set to redefine shopping sprees. Imagine a future where your shopping assistant not only knows your size but also predicts your next impulsive buy. The sky's the limit, and Rufus is just getting started.
❓Will Rufus AI make you ditch your shopping list for good?
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