🔍 Breaking the "walled gardens"
Amazon ads now have a new twist. Stackline and Gigi partnered to provide advertisers data connecting Amazon Prime ads to sales at Walmart, Target & Best Buy.They track 1M+ shoppers spending $10B yearly in-store & online.This insight bridges data gaps between Amazon’s Prime Video ad impressions and retail sales.With retail media spending forecasted to hit $60B in 2025, this is a game-changer for brands targeting brick-and-mortar shoppers.Adweek reports these tools can even highlight how ads impact rival retailers' sales, creating sharper strategies.
📊 Why it matters for marketers
This data shows how Prime Video ads influence behavior outside Amazon.Stackline gathers first-party insights, tracking customers across platforms like Walmart and Best Buy.For example, brands can now target Walmart shoppers who consume Amazon content.Greg Wolny of Stackline notes that this could refine ad spend without reducing Amazon budgets.This ability to see cross-retailer impact has marketers excited about optimizing campaigns.
💡 Innovations in targeting
Gigi CEO Adam Epstein highlights how this tech connects digital ads to real-world shopping.Rather than push immediate online sales, brands can tailor ads to nudge in-store purchases.This mirrors traditional TV ad goals but with better precision.The insight allows marketers to design ads for specific customers, such as weekly Walmart shoppers watching Prime Video.The partnership could lead to smarter, more efficient retail ad spending.
🌍 The bigger picture
Zach Servideo of Value Creation Labs compares this to earlier ad-tech breakthroughs.He suggests YouTube could adopt similar tools, giving it an edge over competitors.With global video advertising booming, merging content engagement with purchase data might dominate the future.For now, Stackline & Gigi give brands a unique edge to link streaming ad dollars to retail sales.Will this transform how marketers allocate their $60B retail media spend?
Do Amazon ads make retail media smarter?
