🌐 Unifying E-Commerce Powerhouses
Alibaba Group unveiled its new E-Commerce Business Group, combining Taobao, Tmall, AliExpress, Lazada, and other platforms. This is the first time all its e-commerce businesses are under one leadership. The move reflects Alibaba’s focus on strengthening its core commerce, which generated a 29% revenue increase in international markets during the September quarter. Jiang Fan, CEO of Alibaba International Digital Commerce, will lead this group, reporting directly to Eddie Wu, CEO of Alibaba Group.
📦 Driving Supply Chain Efficiencies
The new structure aims to optimize global supply chains and fulfillment services, leveraging Alibaba’s logistics resources. For example, Taobao’s recent free shipping offer to Hong Kong above RMB99 drove sales growth during the 11.11 shopping event. By integrating resources, Alibaba ensures consumers receive faster deliveries and merchants gain better market access. SMEs will benefit significantly from this streamlined structure, unlocking growth opportunities worldwide.
🧠 “E-Commerce + AI” Strategic Vision
CEO Eddie Wu emphasized the importance of merging e-commerce with AI technologies. AI investments will enhance product development for both business-to-business (B2B) and consumer-facing solutions. By integrating AI, Alibaba plans to drive a productivity revolution and better serve merchants and consumers. This strategy aligns with Wu’s broader vision of leveraging AI across Alibaba’s ecosystem to create value and maintain its competitive edge.
🚀 Strengthening Global Presence
With this unified group, Alibaba aims to expand market access for merchants and capitalize on growth trends in international commerce. The restructuring also supports strategic initiatives, such as enhancing logistics efficiency and improving the customer shopping experience. This marks a milestone in Alibaba’s journey to dominate global e-commerce markets while staying committed to openness and innovation in the AI-driven era.
How will Alibaba’s strategy reshape global e-commerce?
