📱 Yuka’s Revolutionary Food and Makeup Ratings
Yuka is a health app launched in France in 2017. It helps users scan barcodes of food and cosmetics to assess their healthiness. Food scores factor in sugar, additives, and fiber, while cosmetics are checked for carcinogens and allergens. Yuka also suggests healthier alternatives. With over 60M downloads globally, Yuka has reshaped how consumers choose products.
✉️ New Feature: “Call-out the Brand”
Yuka introduced a "Call-out the Brand" button. Users scanning unhealthy products labeled red can email manufacturers directly. Yuka provides a default message, but users can personalize it. There's also an option to post on X (formerly Twitter). Social media support for Instagram and others is in development. The goal is collective action to push brands toward safer products.
📊 Transparency Matters for Consumers
Yuka's new feature taps into rising demand for transparency. A Food Industry Association study found 72% of shoppers prioritize clear labeling. In France, Yuka influenced Intermarché to change 900 recipes and remove 140 additives. The new feature is available in France and the U.S. initially, where regulations differ widely. It's a step toward empowering consumers everywhere.
🌍 Expansion and Impact
Although currently limited to France and the U.S., Yuka plans a broader rollout soon. The app's mission is clear: inform and empower consumers while pressuring brands for healthier products. With 60M users, Yuka’s scale could drive significant change. The app is available for free on the App Store and Google Play, making it accessible to millions worldwide.
Would you use Yuka to contact brands?
