Oxford Economics reveals Zalandoās ā¬9.5B GDP impact and 113K jobs in Europe, vastly surpassing Sheinās ā¬1.1B GDP and 6K jobs. With just 30% more revenue in Europe, Zalando achieves 9x GDP and 19x employment impact by prioritizing local supply chains.
Zalando outperforms Shein in Europe, driving a ā¬9.5B GDP impactā9x Sheinās ā¬1.1Bādespite just 30% more revenue. Oxford Economics reports that Zalando supports 113K jobs, 19x more than Sheinās 6K, thanks to its local supply chain and stronger economic integration.
Oxford Economics shows 60% of Zalandoās ā¬9.5B GDP impact comes from its supply chain. Induced effects from wage spending add 25%, while 15% is direct impact. The 113K jobs are mainly indirect, emphasizing Zalandoās supplier-driven economic influence in Europe.
Zalando spent ā¬8.4B on procurement in 2023, with 57% on merchandise like clothing and 43% on logistics and IT. Germany and the Netherlands benefited most. This localized focus strengthens European industries, contrasting with Sheinās limited procurement impact.
Is Zalando's local focus the key to its impact?
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