Momox's EU survey reveals Spain tops second-hand buyers at 90%, with France, Germany, and Italy close behind. Germans focus on books and fashion, driven by low prices.
Momox's latest survey of 3,013 adults across Europe shows Spain leads in second-hand shopping. 90% of Spaniards have bought second-hand items, more than any other nation. France follows at 85%, Germany at 84%, and Italy at 83%. While 69% of Germans have sold used items, the numbers are slightly lower in other countries. This suggests Spain is not only a leader in buying but also encourages re-commerce as a norm.
The study also highlights how much sellers earn on average. Germans earn up to €100 ($108) from selling second-hand goods annually. Italians, by contrast, are more profitable, with 10% making over €500 ($540). This might explain why more Italians see second-hand trading as a side hustle compared to Germans. The financial aspect is slowly growing across the EU, reflecting a rise in consumer-to-consumer commerce.
Germans are passionate about second-hand books, media, and fashion. 49% of them prefer buying pre-loved clothes, and 40% opt for books and CDs. Books and media also dominate in France and Spain, but Spain leads in electronics at 45%. This trend highlights cultural nuances, with Germans focusing on practical and affordable items.
Price is the main driver for second-hand purchases, especially in Germany, where 39% of buyers seek cheaper alternatives. Another 29% enjoy finding unique items no longer sold in stores. Sustainability is also a key reason, with 25% of Germans viewing second-hand as eco-friendly. Across Europe, this trifecta of price, uniqueness, and sustainability keeps the second-hand market thriving.
Do you buy second-hand for savings, sustainability, or uniqueness?
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