Walmart’s 2024 push into genAI, advertising, and value pricing helped it capture 54.4% of high-income shoppers. Ad revenues soared 31.6%, and marketplace sales grew 42% YoY.
Walmart’s investments in 2024 have paid off big, helping it capture 54.4% of high-income grocery shoppers, up from 48.3% at the start of the year. Key drivers included low prices, faster delivery options, and an expanded premium product range. Walmart made waves in generative AI, launching tools like AI-powered shopping assistants, product reviews, and personalized recommendations to enhance customer experience. Its $2.3B acquisition of Vizio enabled entry into connected TV advertising, growing ad revenues by 31.6% to $3.87B. Meanwhile, its online marketplace added 700M SKUs, driving a 42% YoY sales increase in Q3. These efforts solidified Walmart’s position as a leader in value, personalization, and innovation, helping it compete with Amazon and attract wealthier customers.
Can Walmart keep up its momentum into 2025?
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