1️⃣ New shopping horizons 🛍️
Zalando, the fashion titan, and RTL+, Germany's top streaming platform, are piloting an innovative in-stream shopping experience. This venture is targeted at fans of the beloved "Gute Zeiten, schlechte Zeiten", offering them a seamless blend of drama and shopping. The service, launched on March 11th, integrates fashion shopping directly into the streaming experience, accessible via the RTL+ iOS apps. This collaboration includes RTL Germany, UFA Serial Drama, Zalando, and Jay technology platform.
2️⃣ The tech behind the curtain 🎭
The brains behind this operation, Jay technology platform by transfermedia, ensures that viewers can access fashion related to what's on screen without pausing the excitement. Scene-specific information about cast and music also enhances the viewing experience. This in-stream shopping feature is a first in merging entertainment with e-commerce in such a direct manner.
3️⃣ Voices from the forefront 📣
Matthias Haase, Zalando's Content Solutions Director, and Henning Nieslony, RTL Germany's Chief Streaming Officer, shared their enthusiasm for this groundbreaking project. They highlight the focus on user feedback and the desire to innovate within the e-commerce and streaming spaces. This initiative aims to redefine how viewers engage with content and convert inspiration into immediate action.
4️⃣ Future of fashion viewing 📺
With the pilot project's success, Zalando and RTL+ could pave the way for a new era of interactive viewing experiences. This could potentially transform how audiences interact with content, making every episode a potential shopping spree. The partnership underscores the evolving landscape of digital entertainment and e-commerce, promising an engaging and futuristic shopping experience.
Will you shop while binge-watching GZSZ?
