Adobe has published an interesting forecast for this year's holiday spending in the US. Data was found and published by Nuevo Sector. Data comes from Adobe AnalyticsĀ that covers 1+ trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.
Adobe Analytics projects U.S. online holiday sales will reach $240.8B (Nov. 1āDec. 31, 2024), an 8.4% increase from 2023.
In 2023, the holiday spend was $221.8B with a 4.9% growth.
Mobile shopping is set to grow 12.8% YoY, contributing $128.1B, over half of the total online sales (53.2%).
Cyber Week, including Thanksgiving, Black Friday, and Cyber Monday, will contribute $40.6B in sales, a 7.0% YoY growth.
Cyber Monday alone is forecasted to generate $13.2B, while Black Friday is set to hit $10.8B, up 9.9% YoY.
Shoppers are looking for deals earlier, and Black Friday and Thanksgiving Day are outpacing Cyber Monday in growth
Consumers will see up to 30% off electronics, while toys will have 27% off.
TVs and sporting goods will reach record discounts of 24% and 20%, respectively.
Apparel, computers, and furniture will see 19% to 23% discounts.
Thanksgiving Day will offer top deals on toys, appliances, and sporting goods.
Black Friday will have the best discounts on TVs, while Cyber Monday is the best time for electronics and apparel.
Pre-holiday deals start in October, with discounts up to 18% from Nov. 1 to 21, giving shoppers more time to plan.
Will early deals impact your Black Friday shopping plans?
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