📉 Apparel Exports Plummet
Since Brexit, UK clothing exports to the EU have fallen by over 60%, dropping from £7.4B in 2019 to £2.7B in 2023. This significant decline highlights the challenges British apparel brands face in the post-Brexit era. THEGUARDIAN.COM
🔄 Shift in Export Leaders
Health and beauty products, along with electricals, DIY, and gardening items, have now become the top UK non-food exports to the EU. These categories currently represent three-quarters of UK retail exports to European markets. THEGUARDIAN.COM
🚧 Trade Barriers Impacting Sales
Increased logistics costs, customs complexities, and regulatory hurdles post-Brexit have created significant challenges for UK-based brands. These obstacles are limiting international online retail opportunities, affecting an estimated £322.6B in potential sales to EU economies. RETAILECONOMICS.CO.UK
🌐 Marketplaces Offer a Lifeline
Despite these setbacks, online marketplaces have emerged as vital platforms for UK brands aiming to regain their presence in the European e-commerce market. Currently, online marketplaces account for at least £133B, or 40%, of EU e-commerce, providing a practical route to reach global audiences while overcoming complex trade barriers. RETAILECONOMICS.CO.UK
How can UK clothing brands overcome post-Brexit export challenges?
