đ TikTok's $15B Milestone
TikTok has crossed $15B in global consumer spending across iOS and Google Play, as estimated by Sensor Tower.
It joins Honor of Kings as the only apps to reach this milestone.
Only two other games, Monster Strike and Candy Crush Saga, have hit $10B in spending.15 more apps have crossed $5B, showing the elite status of TikTok.
đ Top Markets for TikTok
China, where TikTok is known as Douyin, contributed nearly $7B (47%) of lifetime spending.
The U.S. overtook China as TikTokâs largest market by consumer spending across iOS and Google Play.
The U.S. has around $3.2B in spending, which is 22% of the global total.
Germany, Japan, and Saudi Arabia each account for about 3% of TikTokâs total spending.
đž In-App Purchases and Ad Revenue
TikTok's in-app purchases have propelled it to the top app globally, but most of its revenue still comes from ads.
In Q2 2024, TikTok's digital ad revenue in the U.S. surpassed $2B.
TikTok now accounts for 12.2% of U.S. ad spend on major social networks, up from 9% in 2022.
While still behind Facebook and Instagram, TikTokâs share of ad revenue is growing rapidly.
Will TikTok maintain its dominance in the mobile app market?
