📊 Temu Outpaces eBay in Monthly Shoppers
According to a new survey by Omnisend, 34% of shoppers purchase from Temu monthly, compared to 29% for eBay. Temu, which debuted in the U.S. two years ago, has quickly gained popularity. Amazon still leads, with over 75% of consumers shopping there monthly.
💡 The Impact of Aggressive Marketing
Temu’s rapid rise is attributed to its aggressive marketing strategies. The company aired two Super Bowl ads and built a strong social media presence. Greg Zakowicz from Omnisend stated, "Temu's aggressive marketing is paying off." These efforts have significantly boosted Temu’s visibility and customer base.
🌍 Rise of Chinese eCommerce Platforms
The survey also highlighted the rise of Chinese eCommerce platforms. It found that 63% of consumers shop on these platforms annually, with 49% shopping on more than one. Platforms like Temu and Shein are becoming major destinations for global shoppers, offering competitive pricing and unique products.
🤝 Trust vs. Value in Online Shopping
Despite only 6.4% of consumers trusting Temu, they continue to shop there. This shows that value is a significant driver of purchases. Omnisend's report stated, "Clearly, trust isn’t the only thing driving purchases. Value matters." Additionally, China's commerce ministry is helping eCommerce companies expand globally, further boosting platforms like Temu and Shein.
Would you shop at a store you don't fully trust?
