🚀 Digital Retail Evolution
Stadium, a top Scandinavian sports retailer, is scaling up its digital game. After launching its marketplace with Mirakl, it now integrates Mirakl Ads. This AI-powered solution enhances brand visibility and monetizes online traffic. Global retail media is set to hit $170B by 2025, and Sweden alone will see $47.7M. Stadium aims to lead this growing sector.
💡 Monetizing Online Traffic
Retailers often overlook the value of their digital real estate. Stadium is flipping the script by turning online traffic into ad revenue. With Mirakl Ads, brands can bid for premium ad spots, connecting directly with customers. This strategy benefits advertisers and boosts Stadium’s bottom line—an approach redefining Nordic sports retail.
🌍 Nordic Expansion & AI Power
After three months of success in Sweden, Stadium is taking Mirakl Ads to Finland. Beyond just sponsored products, it will introduce display ads. The AI-driven system lets sellers fine-tune ad spend, ensuring maximum ROI. "Mirakl’s expertise is key in positioning us for the retail media future," says Marcus Lord, Retail Media Manager at Stadium.
📈 Small Brands, Big Impact
Mirakl Ads isn’t just for big brands—it’s a game changer for smaller businesses. Local sellers gain exposure to Stadium’s vast audience, leveling the playing field. This strengthens Stadium’s marketplace ecosystem, ensuring value for sellers, advertisers, and consumers. The long-term goal? A thriving retail media powerhouse in the Nordics.
Will AI-driven retail media reshape online shopping?
