1️⃣ Sales Growth and Strategy
Primark's H1 sales surged 7.5% to $5.6bn (£4.5bn), with a 2.1% like-for-like sales growth. ABF's retail arm attributes this growth to new store openings, selected price increases, and its successful Click + Collect trials.
2️⃣ Operational Performance
Adjusted operating profit margin reached 11.3%, up from last year, driven by improved product gross margin. UK sales grew by 4.3%, while Europe (excluding the UK) saw a 7.9% increase in sales.
3️⃣ Digital Growth
Primark's digital strategy shows progress with increased website traffic in all markets. The company continues to invest in SEO, CRM, and paid marketing, enhancing its overall digital engagement.
4️⃣ Click + Collect Expansion
Following successful trials, Primark plans to expand its Click + Collect service nationwide by 2025, offering curated product ranges across clothing and homeware. CEO Paul Marchant emphasizes the model's compatibility with Primark's store-centric approach.
What do you think about Primark's expansion plans?
