🖥️ AI-Powered Ads with Pinterest Performance+ Suite
Pinterest is rolling out its Performance+ Suite, a collection of AI and automation tools designed to optimize lower-funnel ad campaigns. Advertisers can now use AI to enhance targeting, manage budgets, and adjust bids automatically. This suite aims to improve ad performance with less manual input, requiring 50% fewer inputs to set up campaigns. Early testing showed impressive results, with advertisers seeing over a 10% improvement in CPA for Conversions and Catalog sales campaigns, and a 10% boost in CPC for Consideration campaigns.
📈 Success Stories: Prada and Walgreens Lead the Way
Prada tested these tools in a U.S. leather goods campaign, and the results were dramatic: a 64% reduction in cost per action and a 30% boost in conversions. Prada also experienced a 1.8x increase in return on ad spend (ROAS). Walgreens utilized Pinterest's generative AI feature, which transforms plain product images into eye-catching lifestyle visuals. They saw a 55% higher click-through rate and a 13% reduction in cost per click.
💼 Performance+ Bidding: Targeting High-Value Customers
Pinterest Performance+ Bidding for ROAS is now available globally. This tool uses thousands of real-time signals to predict the value of conversions, optimizing bids for maximum value. During early testing, most advertisers saw a 15% increase in ROAS. By using these insights, companies like Prose increased their click-through rate by 48% and reduced checkout costs.
🎁 Promotions: Making Ads Stand Out During Key Sales
With last year’s 21% average discount during the holiday season, Pinterest has now integrated Promotions into its ad tools. Personalized promotions can help brands target customers with relevant offers based on their shopping habits. Early data shows that advertisers using Promotions saw a 12.7% increase in conversions. By combining promotions with Performance+ Suite’s creative tools, brands can further personalize their campaigns for better results during peak sales seasons.
Will Pinterest’s AI ad tools reshape e-commerce ads?
