Ocula, an AI startup from Belfast, raised $4.2M in Series A funding led by Praetura Ventures, with Castelnau Group and Lloyds Banking Group participating. Founded in 2021, Ocula plans to triple its client base in two years.
Belfast-based AI startup Ocula has successfully raised $4.2M in Series A funding. The funding round was led by Praetura Ventures, with additional investments from Castelnau Group and Lloyds Banking Group. Founded in 2021, Ocula leverages AI to optimise e-commerce performance.
Ocula's primary product, Ocula Boost, uses AI to enhance product pages, improve SEO, and generate insights for retailers. With over 25 major retail clients, including Boots, AO, and Hornby, Ocula aims to triple its client base within two years.
Thomas McKenna, co-founder and CEO of Ocula, stated, “Users consistently tell us that our generative AI is leveling the playing field with their most advanced competitors. We’ve achieved this by bringing together some of the brightest science, engineering, and product talent in the UK and beyond.”
Peter Carway, investment director at Praetura Ventures, commented, “AI’s role within e-commerce has grown exponentially over the past several years. There’s now a wealth of incredibly exciting developments for retailers of all sizes. Having invested in this space before, we were drawn to Ocula’s proposition and suite of highly sophisticated products as well as the strength of Ocula’s co-founders Thomas and Gregory, who we’re looking forward to supporting with more than money.”
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