New Balance kicks off online resale program

By  
Artur Stańczuk
February 11, 2024
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Summary:

New Balance steps up its game with 'Reconsidered', a resale program letting customers trade in gently worn shoes for vouchers. The initiative, powered by tech platform Archive and Tersus Solutions, aims to reduce footwear's environmental impact. Currently, it's a U.S.-exclusive, but it promises to extend product life and combat landfill waste.

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