๐๏ธ Michael Kors Introduces AI Assistant
On June 11, 2024, Michael Kors launched an AI-powered retail assistant named 'Shopping Muse' on its US website. This new feature aims to recreate the in-store shopping experience online. It's designed to understand and translate consumers' everyday language into personalized product recommendations. This innovation is a partnership with Dynamic Yield, a company owned by Mastercard. The AI assistant is part of Michael Kors' efforts to enhance the digital shopping experience for its customers.
๐ค Partnership with Dynamic Yield
Dynamic Yield initially tested Shopping Muse, finding it increased conversion rates by 15-20% compared to traditional search methods. The AI assistant was first launched in late 2023, with early access provided to fashion retailers. Due to its success, it expanded to furniture retailers as well. Ori Bauer, CEO of Dynamic Yield, stated, "As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use."
๐ Enhanced Shopping Experience
Shopping Muse aims to deliver a shopping experience as unique and impactful as the Michael Kors brand itself. By translating colloquial language into tailored product recommendations, it helps customers find what they need based on their behavior and preferences. This digital enhancement mirrors the high-quality service customers expect in-store, making online shopping more satisfying and efficient.
๐ Future of Retail
Michael Kors' adoption of AI technology reflects a broader trend in the retail industry towards digital transformation. By integrating AI into their website, they are setting a new standard for online shopping experiences. The success of Shopping Muse demonstrates the potential of AI to revolutionize the way customers shop, providing a seamless and personalized experience that bridges the gap between online and in-store shopping.
How do you feel about AI in online shopping?
