🌍 Meta Verified Expansion
Meta is launching its Meta Verified program for WhatsApp Business users in Brazil, India, Indonesia, and Colombia. Subscription plans start at $14 per month. Initially launched for creators in March 2023 and expanded to businesses in September 2023, the program was limited to Facebook and Instagram until now.
📈 Enhanced Business Features
Businesses subscribing to Meta Verified will get a badge and impersonation protection after sharing their business details. Additional features include a verified WhatsApp channel, multi-device usage, and custom web pages. Meta aims to make WhatsApp a comprehensive tool for business communication.
📞 Calling Customers Via WhatsApp
Meta is introducing APIs to allow businesses to call customers via WhatsApp, similar to calling a customer support number. This service, which will incur charges, provides a direct communication channel within the app, enhancing customer service capabilities.
💡 AI-Powered Tools and Ads
Meta is launching new AI-powered tools for automated customer support and ad creation. Click-to-WhatsApp ads, which have a $10 billion annual run rate, offer effective marketing channels. According to Shiprocket's Chief Product Officer, these ads have a strong return on ad spend, driving transactions and engagement on the platform.
How will Meta Verified impact WhatsApp Business?
