Meta introduces Meta Verified for WhatsApp Business in Brazil, India, Indonesia, and Colombia at $14/month. New features include multi-device support, custom web pages, and verified channels. Businesses can now call customers via the app.
Meta is launching its Meta Verified program for WhatsApp Business users in Brazil, India, Indonesia, and Colombia. Subscription plans start at $14 per month. Initially launched for creators in March 2023 and expanded to businesses in September 2023, the program was limited to Facebook and Instagram until now.
Businesses subscribing to Meta Verified will get a badge and impersonation protection after sharing their business details. Additional features include a verified WhatsApp channel, multi-device usage, and custom web pages. Meta aims to make WhatsApp a comprehensive tool for business communication.
Meta is introducing APIs to allow businesses to call customers via WhatsApp, similar to calling a customer support number. This service, which will incur charges, provides a direct communication channel within the app, enhancing customer service capabilities.
Meta is launching new AI-powered tools for automated customer support and ad creation. Click-to-WhatsApp ads, which have a $10 billion annual run rate, offer effective marketing channels. According to Shiprocket's Chief Product Officer, these ads have a strong return on ad spend, driving transactions and engagement on the platform.
How will Meta Verified impact WhatsApp Business?
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