🚀 AI-Powered Campaigns
Meta is upgrading its Advantage+ suite to streamline ad campaigns. The update applies AI-driven optimizations to sales, app, and lead campaigns. This eliminates the choice between manual and automated setups. Marketers of all skill levels can now access the same advanced AI tools. The goal? Better performance with less complexity.
📉 Lower Lead Costs
Meta’s new Advantage+ lead campaigns aim to find high-quality leads at a lower cost. Early tests show a 10% reduction in cost per qualified lead. This helps businesses generate more leads with the same budget. The AI-driven approach ensures ad spend is used more efficiently.
📊 Smarter Optimization
Meta is also introducing an expanded opportunity score system. Advertisers now get a 0-100 rating on their campaign setup. This score comes with actionable recommendations for improvement. The goal is to make AI-powered ad optimization more accessible to all businesses.
🔄 Future Integration
These AI features will roll out into Ads Manager later in 2025. This move aligns with Meta’s broader strategy to automate and simplify its ad platform. The company is doubling down on AI-driven solutions as competition in digital advertising intensifies.
Is AI the future of digital advertising?
